New URLs without redirects
Links from Google and other websites lead to 404 errors, and rankings built over years disappear.
Redesign and migration
Website redesign without losing rankings.
A new look and new technology for a website that already gets traffic from Google. Before I change anything, I record what works today, so it keeps working after the redesign.
SEO experience
The traffic you already have is in good hands.
I lead your redesign as someone who has worked in SEO for years, not just in design. First I protect everything your website has built up on Google, and only then do I change the look and the technology.
A migration is also a good moment to fix what the old site did not do well: tidy up the structure and headings, strengthen internal linking, speed up loading and describe the business with structured data. So the new website does not just keep its rankings, it is in a better position to improve them.
That is how the DR OKNA (every URL kept 1:1) and Outrank.pl (25 301 redirects from the old site) websites were moved.
When it makes sense
Signs your website is falling behind.
- It loads slowly on phones, and most of your clients visit on a phone.
- The look no longer fits the company, you are today, and you would rather not send clients to it.
- Your offer has changed, but the structure still describes the company from a few years ago.
- WordPress needs constant care, with updates, plugins and sometimes cleaning up after a break-in.
- There is traffic, but few enquiries, because the website does not lead visitors to get in touch.
- Every change means a ticket, because nobody in the company knows how to safely edit a sentence.
Migration
Map first, then move.
A redesign is two projects at once: a new website, and a safe move of everything the old one has built up on Google.
Inventory
I collect every URL from the sitemap, Google Search Console and a full crawl. It shows which pages bring traffic, links and rankings.
Redirect map
Every old URL gets a new counterpart and a 301 redirect. No bulk redirects of everything to the home page.
Content and metadata
Titles, descriptions, headings and structured data are carried over or deliberately improved. Nothing disappears by accident.
A staging version hidden from Google
The new website is built at a test address blocked from indexing, so it does not compete with the current one.
Launch and monitoring
Switching the domain, testing every redirect, submitting the new sitemap in Search Console and watching indexing in the weeks that follow.
What I avoid
Mistakes that cost traffic.
Most drops after a redesign have very ordinary causes. Every one of them can be checked before launch.
Deleted content that brought traffic
Shorter copy looks cleaner, but it can remove the answers people came for.
An indexed staging site
Google sees two copies of the same website and does not know which one to show.
An indexing block left in place after launch
A single tag in the code can switch the whole website off in search results.
Heavy images in the new design
A beautiful design that takes seconds to load loses clients faster than the old one.
No baseline
Without a record of traffic and enquiries before the change, you cannot tell whether the redesign helped.
From WordPress
From WordPress to Astro.
The most common redesign is a move from WordPress to a static website. No more plugins to update, no database to attack, and most of the reasons a website loads slowly are gone.
Page URLs can stay the same, and where they change, redirects point to the new ones. Content moves over together with titles, descriptions and structured data. If the website has a blog, the posts return to their URLs.
Questions
A redesign without surprises
Will I lose my Google rankings after a redesign?
Any major change can move rankings for a while. A well-prepared migration, with a redirect map, carried-over content and checks after launch, greatly reduces that risk. Nobody honest can promise zero fluctuation, but you can make sure it is not caused by mistakes.
Can I keep my current content?
Yes, and it is often the best idea, especially for pages that bring traffic. I tidy up and improve content where it helps your clients, but I do not throw out anything that is working.
Do I need to change my domain or email?
Your domain stays the same. Hosting usually changes, because a static website runs in a different environment from WordPress. Email stays unchanged as long as the DNS settings are carried over correctly during the move.
Does the redesign include an SEO audit?
The redesign includes everything needed for a safe migration: the URL list, redirects and carried-over metadata. A full SEO audit, with competitor analysis and a content strategy, is offered by my sister brand Outrank.pl.
First step
Your website deserves a second look.
Send me your current website address and tell me what bothers you about it. I start by checking what is worth keeping.