The brief
An SEO expert's website has to set the standard.
Outrank.pl used to run on WordPress. An SEO consultant's website that loads slowly or has technical errors undermines the whole offer before anyone reads the first sentence.
The goal was simple: a fast, secure website that clearly shows services and prices, collects enquiries about audits and agency partnerships, and is itself proof of expertise: technically flawless and easy to read for Google and AI assistants.
Scope
What was done
Structure and content
A separate page for every service, planned around how companies look for SEO help. Polish and English versions with correct hreflang tags.
Design
A calm, light style with a turquoise accent and a ring-shaped mark. Transparent audit prices on the pricing page and one main button: book a consultation.
Astro build
Static HTML on Cloudflare Pages. The home page transfers about 23 KB of HTML and needs almost no JavaScript.
Moving off WordPress
Old URLs got 301 redirects, and email settings were preserved when the domain was moved.
Technical SEO
A sitemap split into services, pages and blog, structured data (professional service, person, FAQ), an llms.txt file for AI models and automatic change notifications to Bing via IndexNow.
Tools and content
Two free tools (an AI bot checker and an llms.txt generator), a Google updates tracker and a blog with articles in both languages.
Contact and tracking
A form with spam protection, a calendar for booking consultations and analytics with consent handling (Consent Mode v2).
Screens
More than a business card
Pricing with real figures, a free tool and a Google updates tracker. Content people come back to, and content that works for visibility.
Results
Measured, not promised.
PageSpeed Insights for the home page, measured on 24 October 2026. Lab scores vary by a few points between runs.
Mobile
- Performance
- 97
- Accessibility
- 100
- Best practices
- 100
- SEO
- 100
LCP 1.9 s · CLS 0 · TBT 0 ms
Desktop
- Performance
- 100
- Accessibility
- 100
- Best practices
- 100
- SEO
- 100
LCP 0.5 s · CLS 0 · TBT 40 ms
- 60URLs in the sitemap, 31 in Polish and 29 in English
- 12 + 12blog articles in both languages
- 25301 redirects from the old website
- 2free online tools for visitors
Source: PageSpeed Insights report. URL, article and redirect counts taken from the sitemap and code on 24 October 2026. Traffic and ranking results are not shown, because the new version has only been live for a short time.
First step
Your website can set the standard too.
Tell me what your company does and what the new website should change. You'll get questions back, or a proposed scope.