Pricing
The short answer: as much as your scope requires. Below are the starting prices of four packages, a comparison and the rules I use to quote.
Scopes
Most projects start from one of these scopes. Prices are starting prices, because the final figure depends on the scope, the number of pages and the features.
For a new company, a single service or a campaign, when one good page is enough.
from PLN 1,900 excl. VAT
For a company with a few services that wants enquiries from Google for each of them.
from PLN 2,900 excl. VAT
For a company with a broader offer that also wants to build visibility with content.
from PLN 4,900 excl. VAT
For a company whose website has traffic and rankings but has outgrown its look or technology.
from PLN 5,900 excl. VAT
| What you get | One-page website from PLN 1,900 excl. VAT | A good start for most small businesses Starter website from PLN 2,900 excl. VAT | Company website from PLN 4,900 excl. VAT | Website redesign from PLN 5,900 excl. VAT |
|---|---|---|---|---|
| PagesEvery page is a separate chance to show up on Google. | 1, with sections | up to 5 | 6 or more | as now |
| Layouts designed from scratchMore layouts mean a site that fits its content better. | 1 | 2 | several | several |
| Page plan built around searchPages are planned around what your clients search for. | no | included | included: extended | included: keeps rankings |
| Structured dataGoogle and AI assistants understand who you are and what you offer. | basic scope: business details | included: business, services | included: business, services, FAQ | included: business, services, FAQ |
| Content planYou know what to write on every page. | no | basic scope: basic | included | included |
| Internal linkingLeads clients and Google to the right service. | no | basic scope: basic | included | included |
| URL map and 301 redirectsProtects traffic and rankings when you change your website. | no | no | no | included |
| Google Search ConsoleYou see which searches your website shows up for on Google. | included: verified, sitemap sent | included: verified, sitemap sent | included: verified, sitemap sent | included: verified, sitemap sent |
| Google Analytics 4You know where clients come from and what they do on the site. | basic scope: basic setup | basic scope: basic setup | included: events and conversions | included: events and conversions |
| Speed, accessibility, formFoundations included in every package. | included | included | included | included |
These are starting prices. The final price depends on the scope: the number of pages and different layouts, the state of your content, features (such as bookings, language versions, an editing panel or integrations) and the deadline. You get a specific figure before the project starts, with no surprises along the way.
Factors
Eight things that change a quote the most. The more of them you know before we talk, the sooner you get a specific figure.
Five pages built from one template cost less than five pages that each have their own layout. What counts is the number of designs, not the number of URLs.
Whether you have the copy and photos ready, or they need to be organised and written. This is often the biggest unknown in a project.
Migrating a website that already ranks on Google needs a URL map, redirects and checks after launch. It is extra work that protects your traffic.
Booking calendars, CRM, newsletters, payments. Every connection to an external system has to be designed and tested.
Each language means its own copy, metadata and correct hreflang tags, not just translated buttons.
Simple transitions are included. Complex animations, configurators and calculators are priced separately.
If your team will publish content themselves, a content editing panel and its setup are added.
A project with a fixed date, such as a trade fair or campaign, means a different order of work and sometimes a higher price.
Always included
After launch
Questions
With a short conversation or a few sentences in the contact form: what your company does, whether you have a website now and what should change. Based on that you get the scope, timeline and price.
That is common. We organise the content together at the structure stage: we agree which client questions each page should answer, and the copy is written from that. It affects the scope, so we include it in the quote.
No. You pay for the domain and hosting directly to the providers, so they are registered in your name and you do not depend on me.
At the start, usually yes. The difference shows later: in speed, in how the website looks next to competitors and in whether it brings enquiries. If you only need a simple business card site, a builder can be a sensible choice.
First step
Write a few sentences about your company and the website you need. You'll get questions back, or a scope with a quote.