I promise nothing that cannot be checked
I put no made-up numbers, reviews or empty promises on the Double Take website or on my clients' sites. Clients would sense it anyway.
About
About the studio: design, code and SEO.
A double take is the moment something catches your eye so strongly that you turn your head again. That is how the websites I design should work: stop people at first glance and convince them at the second.
Who I am
Design through an SEO lens.
I'm Maciek, an SEO consultant. I was Head of SEO at Gemini Polska and at Staples Solutions, and today I also run Outrank.pl, a brand specialising in SEO and visibility in AI answers.
Working on large shops and websites showed me how much depends on the website itself: its structure, its speed and whether it answers people's questions. Redesigns also showed me how easy that is to break. I founded Double Take to design websites where I plan looks and visibility together, from the first sketch.
Principles
Six principles, no exceptions.
Designed from scratch
Every website gets its own visual language. A template is fine for getting started, but not for standing out.
Speed is part of the design
It is not a fix at the end. I choose fonts, images and motion so the website loads fast even on a weak signal.
SEO from the first sketch
The page structure comes from how people search for services, not from how the company describes itself.
Checked on real screens
Before handover every screen is tested repeatedly on a phone and a desktop, and forms and menus are clicked through by hand.
Your code, your domain
Your website is not locked into a proprietary system. You can develop it further with anyone.
Two brands
Double Take and Outrank.pl
Double Take
Here I design and build websites: strategy, structure, design, development and a safe launch, including after a redesign.
Outrank.pl
Here I handle SEO and GEO: audits, ongoing work and visibility in AI answers. It helps once a website is live and needs to grow in search.
First step
Make them look twice.
Tell me in a few sentences what your company does and what the new website should change. You'll get questions back, or a proposal for next steps.