Websites people look at twice.
At Double Take I design and build websites for businesses. The first look stops your client. The second convinces them they have come to the right place, and leads them to get in touch.
The idea
A website has a fraction of a second to catch the eye. Then the client comes back to check it is really what they need. A good website has to win both moments.
Services
Website design and development for businesses. From scratch, or building on a site that already has a history on Google.
Route A
You have no website, or want to start over
From structure and copy, through visual design, to build and launch.
Route B
You have a website that already gets Google traffic
A new look and new technology without losing rankings. SEO experience protects the traffic your site already has, and prepares it for Google better than before.
Both routes end with a fast Astro website, with no plugins to keep updating. Why Astro
I focus on company websites. If you need something else, such as an online shop, get in touch anyway. You will get an honest answer about whether it is a project for Double Take.
Who it is for
Clients compare several providers, and your website has to win them over before they pick up the phone.
The offer has changed and the company has grown, but the website still looks like it did years ago.
Law firms, clinics, studios, consultants. Anywhere clients buy trust in specific people.
Plugins, updates, break-ins and slow loading. A static website removes most of these problems.
A website ready for SEO and campaigns, with tracking that shows where clients come from.
If the website has to be ready tomorrow for a few hundred euros, a website builder will serve you better. I design from scratch, so I need time to understand your business.
What you get
Every project covers what a company website needs to bring in enquiries. I tailor the scope to your company, but I never skip the foundations.
The code and the domain belong to you. Your website is not locked into a proprietary system you cannot leave.
Work
Case study
SEO and GEO consultant
The website of an SEO and AI visibility expert. Moved from WordPress to static Astro, in two languages, with its own tools and a blog.
PageSpeed Insights, home page, measured on 24 October 2026.
Process
Six stages, each with a clear result. You always know where we are, and you can change direction before changes start to cost money.
A short talk about your company, your clients and the goal of the website. Afterwards you know whether and how we can work together.
You get the scope, timeline and price in writing. No asterisks and no hidden stages.
A page map, the searches worth answering and a content outline. This is the cheapest stage to change your mind.
Key screens for phone and desktop. We review them together and I refine them before any code is written.
Development, plus work on speed, accessibility and SEO. Forms and menus are tested on real devices.
Publishing, redirects, submitting the sitemap in Google Search Console and checking indexing after launch.
Price
Every website is quoted individually, but the way I quote is no secret. These are the factors that change the price the most.
Five pages built from one template cost less than five pages that each have their own layout. What counts is the number of designs, not the number of URLs.
Whether you have the copy and photos ready, or they need to be organised and written. This is often the biggest unknown in a project.
Migrating a website that already ranks on Google needs a URL map, redirects and checks after launch. It is extra work that protects your traffic.
Booking calendars, CRM, newsletters, payments. Every connection to an external system has to be designed and tested.
Who is behind it
I'm Maciek and I have worked in SEO for years. I was Head of SEO at Gemini Polska and Staples Solutions, and today I also run Outrank.pl, a brand specialising in SEO and visibility in AI answers.
From that perspective I see how many companies lose clients through websites that look good but do not answer people's questions, load too slowly or lose their rankings after a redesign. I founded Double Take to design websites where I plan looks and visibility together.
What I check in every project
Questions
The price depends mostly on the number of unique layouts, the state of your content, integrations, and whether I am moving an existing site that ranks on Google. My pricing page explains how we quote. You get a specific figure after a short conversation, together with the scope of work.
It depends on the scope and on how quickly the content comes together, because content is what most often holds projects up. We agree the timeline before I start and it is part of the quote.
Yes. Small changes only need an edit to the content files. If your team will publish regularly, I can add a content editing panel. We decide this when quoting, because it affects the scope.
Every website gets SEO foundations: a structure based on how people search, correct metadata, structured data, a sitemap and fast loading. Foundations do not guarantee rankings, but without them rankings are hard to get. Ongoing SEO is handled by my sister brand Outrank.pl.
Yes. I am based in Gdańsk, Poland, and the whole project can run remotely. Websites can be built in English, Polish or both.
For a simple business card site it often is. A builder or AI can put a page together quickly, but it will not work out what your clients are looking for, how you differ from competitors and how to show it so that people look twice. That is what Double Take does.
First step
Tell me in a few sentences what your company does and what the new website should change. You'll get questions back, or a proposal for next steps.
